Nov 19, 2019
In today's episode of the Idea to Value Podcast, I speak with Dr. Max McKeown about his new book, The Innovator's Book. We spoke about the need to write this book in a different way to the method-heavy textbooks which often are left on shelves and never read.
See the full episode here: https://wp.me/p6pllj-1qK
It is a beautifully written, concise book that I managed to get through in less than two hours, filled with insights on the main jobs which an innovator needs to perform.
Topics discussed in this episode:
- 00:03:00 - The reason why this book was written to be as short as possible
- 00:06:00 - The three jobs of an innovator
- 00:08:00 - The causes for an innovator's gap
- 00:09:00 - Innovation case studies never begin with the theories outlined in textbooks as the basis of developing their ideas
- 00:12:00 - The challenge of people who want to command and control are becoming the new innovation managers
- 00:17:00 - The difference between real-world innovation and explanations of innovation
- 00:19:30 - Max's own innovation journey and the importance of keeping up networks and connections to continue his own development
Links discussed in this episode:
- Max's new book: The Innovator's book: https://amzn.to/2oWSsVn
- Max's Linkedin: https://www.linkedin.com/in/maxmckeown/
Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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