Feb 17, 2022
In today's episode of the Idea to Value podcast, we speak with Jim Euchner. Jim is Honorary Professor at Aston Business School (UK) and Editor in Chief of Research-Technology Management, a peer-reviewed journal for practitioners of innovation, technology and research management. He was previously Vice President of Global Innovation at Goodyear Tire & Rubber Company, where he led the development of new businesses and helped launch five businesses on three continents.
See the full episode at https://wp.me/p6pllj-1JK
#leanstartup #podcast #innovation
We speak about his new book Lean Startup in Large Organizations: Overcoming Resistance to Innovation, and his experiences bringing new ideas to established companies.
Topics covered in this episode:
- 00:02:00 - Lean Startup practices (as discussed with Steve Blank)
- 00:05:00 - The importance of Innovation accounting
- 00:06:00 - How there is often resistance in large organisations, especially the impact on the core business and possible cannibalisation
- 00:09:30 - Jim's example of innovation in the tyre industry, and tracking performance throughout the process
- 00:15:00 - The problems of cannibalisation of revenue, but also cannibalisation of focus and resources
- 00:19:45 - The different skills required throughout handovers in the innovation process
- 00:24:30 - If you have an innovation portfolio, it allows you to try more risky ideas
Links mentioned in this episode:
- Jim on Linkedin: https://www.linkedin.com/in/jimeuchner
- Jim's website: https://jimeuchner.com
- Jim's book: Lean Startup in Large Organizations: Overcoming Resistance to Innovation: https://amzn.to/3HZf76G
Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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