Mar 11, 2019
In this episode of the Idea to Value Podcast, we speak with
Deloitte Product and Service Design Director Bryan Hoedemaeckers,
about one of Deloitte's newest initiatives the foster an innovative
spirit in the company: the Dreamatorium.
See the full article at
https://www.ideatovalue.com/podc/nickskillicorn/2019/03/podcast-s2e32-bryan-hoedemaeckers-what-is-a-dreamatorium/
Rather than being a place of fantasy, the Dreamatorium is a
place to connect, tinker, and dream big, with innovation as a
consequence.
We discuss the reason so many innovation labs fail in companies,
and how your company could set up its own Dreamatorium using the
innovative skills already within your staff.
Topics discussed in this episode:
00:01:45 - The history of getting people to connect with new
technologies like (3D Printers) at the Dreamatorium
00:03:30 - The problem with innovation labs where the only people
who are allowed to touch the machines are the cleaners
00:04:45 - The only investment required to run a Dreamatorium
session is for beer and wine. People bring their own technology
they are tinkering with from home, and then people getting their
hands dirty
00:07:45 - How informal events like this can naturally result in
client offerings
00:10:00 - The issue with corporate innovation labs is that they
are more like a museum than a laboratory
00:12:00 - Giving people access to technology which staff are
already working on themselves, thereby requiring no budget
Links from this episode:
* Bryan's Linkedin Profile: https://www.linkedin.com/in/bryanhoedemaeckers/
* Dreamatorium history, photos and examples:
https://medium.com/design-for-business/what-is-this-dreamatorium-you-speak-of-33a5531c7f35
* Cold Drip Coffee: https://colddrip.co/
Bonus:
This episode was made possible by our premium innovation and
creativity training. Take your innovation and creativity
capabilities to the next level by investing in yourself now, at
https://www.ideatovalue.com/all-access-pass-insider-secrets/
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