Oct 8, 2020
In today's episode of the Idea to Value podcast, we speak with the creator of the Bose Noise-cancelling headphones, John Carter.
See the full episode at https://wp.me/p6pllj-1u8
We discuss how challenging it is to develop completely new technology, the difficulty in describing its value and marketing it, and getting buy-in for innovation processes in your company.
Topics covered in today's episode:
- 00:01:00 - John's background and journey with Dr Bose
- 00:03:00 - The history of the noise-cancelling headphones actually started by trying to improve audio performance, before later finding the noise-cancelling value proposition
- 00:04:00 - The challenges were not just technical, but in convincing marketing and distribution channels to create a new product category
- 00:08:00 - Innovation is not a team sport, it is usually done by one or two people
- 00:10:00 - The three aspects required for innovation: leadership, governance and process
- 00:12:30 - The reasons why functional managers are challenged by new innovations coming from separate innovation business units
- 00:15:00 - How he helped develop the Apple new product development process
Links mentioned in today's episode:
- TCGen: https://www.tcgen.com/
- Innovate Products Faster book: https://amzn.to/30IWM9v
Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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