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Idea to Value - Creativity and Innovation with Nick Skillicorn


Aug 20, 2020

In today's episode of the Idea to Value Podcast, we speak with Michael Raynor, Managing Director for the Deloitte US Strategy group, and author of numerous groundbreaking books on innovation, including The Innovator's Solution and the Strategy Paradox.

See the full article at https://wp.me/p6pllj-1tO 

We speak about the link between strategy and innovation, what companies get wrong about disruptive innovation and understanding where your company is in the market.

Topics covered in today's episode:

  • 00:02:00 - The history of the Innovator's Solution, creating separate organisational entities for different types of innovation
  • 00:04:45 - The misunderstanding of Disruptive Innovation
  • 00:07:30 - Why you cannot use disruption as a strategy
  • 00:09:00 - The links between strategy (embracing tradeoffs) and innovation (breaking tradeoffs)
  • 00:15:00 - Understanding your intent when determining where innovation should be invested in
  • 00:16:15 - How to set an innovation strategy to help the company understand where you currently are in a market against two factors (price and performance) and where you need to get to
  • 00:20:00 - How Deloitte is innovating internally

Links mentioned in today's episode:

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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