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Idea to Value - Creativity and Innovation with Nick Skillicorn

Jul 31, 2020

In today's episode of the Idea to Value podcast, we speak with Rob Lowe, head of Value Creation and Marketing at LEGO Ventures.

See the full episode at 

We speak about what innovation and creativity mean at Lego, and how they look for partners to invest in.

Topics covered in today's episode:

  • 00:01:00 - What is LEGO Ventures and its purpose: Play can be a great basis of learning
  • 00:03:20 - How creativity and innovation is a part of the culture at LEGO
  • 00:05:00 - What makes an investment interesting for LEGO
  • 00:08:30 - The reason why the Ventures team is separate from the core business
  • 00:10:00 - What "value" means for LEGO, going beyong ROI
  • 00:11:00 - The link between the idea and the team in how investment choices are made
  • 00:14:00 - The dangers of diversifying innovation too far from the core business
  • 00:18:00 - What LEGO has learned about venture building so far. In order to be excellent, you need to narrow your focus

Links mentioned in today's episode:


This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at

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