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Idea to Value - Creativity and Innovation with Nick Skillicorn


Jun 11, 2020

In today's episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart.

See the full episode at https://wp.me/p6pllj-1t6 

We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products.

Topics covered in today's episode

  • 00:01:30 - How User Experience (UX) led Jonathan on his journey to starting his company
  • 00:03:30 - The tension behind building products for months and misalignment causing them to go nowhere
  • 00:05:30 - The power of Design Sprints to speed up project starts. Design sprints are a step by step system for bringing a group of people together to solve big problems
  • 00:09:00 - Why they moved from long term client engagements, and are now focusing down on shorter workshops
  • 00:12:00 - How digital product innovation has changed over the past 10 years
  • 00:16:30 - Innovation labs were a place where nothing got done
  • 00:19:00 - Apple and Google led people astray, by focusing on the wrong things
  • 00:20:45 - What it takes for a digital product to succeed

Links mentioned in today's episode

Bonus:

This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/

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