Dec 17, 2019
He is also distinguished as being the person who has trained more people to lead the creative problem solving process (CPS) than anyone else in the world.
Prof Firestien has a new book coming out called Create in a Flash: A Leader's Recipe for Breakthrough Innovation. I recommend you go check out www.createinaflashbook.com, because he has also included several free high quality videos to show you the techniques of CPS.
Topics covered in this episode:
- 00:01:15 the foundational work of Alex Osborne, who invented brainstorming and then the Creative Problem Solving process, which had been validated by more than 150 research studies
- 00:02:45 why "brainstorming" had got such a bad reputation, and why companies do it wrong
- 00:03:15 you need a well defined problem to be solved
- 00:05:00 what he had learnt in his more than 40 years teaching these techniques
- 00:06:30 you should spend about 3-4x as long reviewing and prioritising ideas as you do generating them
- 00:08:15 the link between CPS and Design Thinking
- 00:09:45 the 4 different types of creativity, and how everyone can be (and already is) creative
- 00:13:15 practical techniques people can use, from his new book "Create in a Flash"
- 00:14:45 to spark your creativity, it is important to make connections
Links covered in today's episode:
- Create in a Flash book on Amazon: https://amzn.to/36KIeHH
- Free videos for the book: https://rogerfirestien.com/create-in-a-flash/
Bonus:
This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/
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