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Idea to Value - Creativity and Innovation with Nick Skillicorn

Apr 21, 2022

In this episode of the Idea to Value podcast, we speak with award winning designer Ayse Birsel. Ayse has been voted one of the most creative people in business by Fast Company, is a bestselling author, and has won international awards for designing everything from furniture to cars to toilet seats to vegetable peelers. Without knowing it, you are likely to have used something she has designed in your own life.

See the full episode at

#podcast #design #designthinking #creativity #love

We speak about her unique design process, how she approaches design challenges, and how to design a life you love.

Topics covered in this episode:

  • 00:01:30 - Ayse's journey to becoming a designer
  • 00:03:30 - Her unique design process, based on her four steps of Deconstruction & Reconstruction
  • 00:06:30 - Empathy and understanding the needs of the customer, as well as optimism and collaboration
  • 00:10:15 - How she feels challenge and frustration every morning when designing, and how to get over it, and why showing up to do the work repeatedly is the sign of a true creative professional
  • 00:14:00 - On whether her work has a "signature look" or not (talking about Dichotomy Resolution), and what is important in good design
  • 00:17:00 - Her Book: Designing the Life you Love
  • 00:23:30 - Research into what older people want out of their lives, and her upcoming book: Design the Long Life you Love
  • 00:28:00 - Breaking preconceptions about what it means to love your life

Links mentioned in this episode:


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