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Idea to Value - Creativity and Innovation with Nick Skillicorn

Aug 18, 2017

In today's episode of the Idea to Value Podcast, we talk to Brad Barbera, author of "Keep Innovation Simple", Innovation Strategist and holder of the first patent for low-fat mayonnaise. 

Topics covered in this episode:

* Is there a perfect formula for innovation which works for all companies? (03:00)

* Why you need to be careful about applying best practice from other companies (04:30)

* How you can keep innovation simple (06:45)

* What affects an individual's capability of being innovative (07:45)

* Why you should develop a mindset of "Respectful Irreverence" (10:30)

* You need to have some grit to get through the tough times of innovation (12:30)

* Why some companies want to downgrade their innovativeness, and why it is hard to change (13:15)

* Why the simple things are so hard, but the most important (14:00)

* The difference between complexity and complication (16:30)

* The importance of π pi-shaped innovators (18:30)

Links from this episode:

* Brad's website: 

* Book: Keep Innovation Simple: 


This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at 

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