May 4, 2017
In today's episode of the Idea to Value Podcast, I speak with one of the creators of the world-famous alcoholic drink: Bailey's Irish Cream, David Gluckman.
https://www.ideatovalue.com/podc/nickskillicorn/2017/05/podcast-012-david-gluckman-never-plan-b/
A successful brand innovator, David has worked in product development with the world's largest drinks manufacturers for several decades, also helping to bring out other successful brands like Smirnoff Black, Le Piat d'Or, Purdey's, Aqua Libra, Tanqueray Ten, Cîroc, Coole Swan and many others.
We also talk about the stories from his new book "That S*it will never sell"
We talk about what it takes to find an idea for a new product.
Things discussed in this week's interview:
Links mentioned in this episode:
http://thatshitwillneversell.com/
Bonus:
This episode was made possible by our premium members and the Deep Creativity training system. Sign up now to get exclusive creativity exercises every single day and take your ability to generate ideas to the next level. Use coupon code PODCAST for 25% off your first month. Find out more at https://www.ideatovalue.com/deepcreativity/
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